Our DNA
At Aranda Software we develop solutions for IT Service and Infrastructure Management, aligned with ITIL® best practices and focused on generating the greatest value for companies in the Latin American market.
We work together, aiming for the same goal, always carrying our Aranda DNA, is what has allowed us to grow and succeed.
Mission
Transform business processes and services so that companies can focus on achieving their strategic objectives and generate greater value for their customers.
Vision
By 2024 we will be the leading company in service management and IT automation in Latin America, entering markets in other continents.
Brand
Reserve area
Color palette
Principal
#383089
R 56
G 48
B 137
C 91
M 95
Y 7
K 0
Pantone P 99-8 C
Institutional palette
#656ac1
R 101
G 106
B 193
C 76
M 68
Y 0
K 0
#8ea2e7
R 142
G 162
B 231
C 57
M 39
Y 0
K 0
#a4a4a4
R 164
G 164
B 164
C 41
M 31
Y 32
K 0
Complementary palettes
#96c4d9
R 150
G 196
B 217
C 56
M 8
Y 18
K 0
#fa967b
R 250
G 150
B 123
C 0
M 59
Y 47
K 0
#ffd777
R 255
G 215
B 119
C 0
M 23
Y 63
K 0
#b9ecad
R 185
G 236
B 173
C 43
M 0
Y 48
K 0
#9891ce
R 152
G 145
B 206
C 49
M 51
Y 0
K 0
Main Typeface
Our main font is the Poppins Font Family. It is the typography of generic use and mandatory in all media and documents, whether internal or external.
Poppins Font Family Light
Poppins Font Family Medium
Poppins Font Family Bold
Poppins Font Family Light Italic
Poppins Font Family Medium Italic
Poppins Font Family Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
0123456789
Secondary Typography
The secondary font is Avenir Next LT Pro, and is used for presentations, emails, among others. It is used when there are compatibility problems with third-party platforms or programs.
Download source:
Avenir Next LT Pro Bold
Avenir Next LT Pro Regular
Avenir Next LT Pro Bold Italic
Avenir Next LT Pro Regular Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
0123456789
Tools
Aranda Service Management Automates workflows across multiple business units, incorporating world-class practices such as ITIL® from day one and through various service channels: mobile applications, Web portals, email, messaging tools, among others. Allows complete visibility of internal and external user requests (such as incidents, requirements, problems, changes, among others) no matter where they come from.
Color: #f3836f
Aranda Device Management Our Aranda Device Management features updated hardware and software information, real-time geolocation, remote control and management of PCs and servers, unattended and automated deployment of applications and software patches, controls the licensing and use of business applications, reduces energy consumption, increasing the operational efficiency of IT staff, reduce security breaches and increase user satisfaction.
Color: #00a0c5
Aranda Field Management
Extends workflow management to the last mile: the location of users. Through geolocation capabilities, route optimization and real-time monitoring, it allows managing field personnel and ensuring timely attention to work orders involving the movement of personnel and supplies.
Color: #00a99d
Aranda Enterprise Mobility Management
Extends the control and management of IT equipment to the last mile: mobile devices held by users. Ensures the proper use of corporate phones and tablets/BYOD through automatic provisioning of applications and configurations, secure content management, geofencing (authorized perimeters of use), control of voice/data service expenses and secure wiping, among other capabilities that allow IT staff to exponentially increase their efficiency and devote their time to other value-added activities.
Color: #00a1c6
Aranda Data Safe
Backup and recovery solution for workstations that offers multiple layers of protection and data loss prevention (DLP): file encryption, remote deletion, access revocation, geolocation, among others.
Color: #2cd7a9
Aranda Virtual Support
Offers the best technical assistance securely, in real time and from anywhere in the world; including integrated chat and file transfer.
Color: #ffd776
CMDB Software
Organizes, manages and keeps updated the information of each of the configuration items (CI's) of multiple business units, from a single, centralized data repository.
Color: #666cbf
Aranda Query Manager
Allows you to make business decisions with information obtained in real time on the management of the different processes of the companies, through indicators and statistics from Aranda Software products. Through a catalog of predefined reports/tables and a graphic designer to create indicators, make timely and informed decisions on IT management and other business processes.
Color: #5790d6
Aranda Security Compilance Enables organizations to comply with regulatory requirements such as HIPAA, GDPR and PCI by providing visibility into the security status of their devices and identifying potential risks that, if realized, could compromise the operation of their business.
Color: #58c7dd
Misuse
The Imagotipo has relative sizes and proportions determined by the criteria of composition, hierarchy and functionality.
Under no circumstances will modifications be made to these sizes and proportions.
Photography
The proper use of photography is essential to project what our company transmits.
For proper use photographs should reflect emotions and actions.
Misuse of photography
The inappropriate use of photography can hinder the intended communication.
Tone and voice
In this space we will show you how you can enhance all the features of our voice in your communications.
Tone and personality
The communicational tone of our brand involves aspects such as our personality, our language and the type of phrases we use in our content.
The tone we project is close and informal (like that of a friend!), always using the "you" to address those who read us.
Our personality, defined according to the Jungian inspired archetype model, is that of the "sage". We aim to share knowledge and position ourselves as a reference in the industry. We seek to inspire wisdom, intelligence, education and technological innovation, highlighting the importance of technology and information to better understand our environment and solve problems. Hence our motto: "Our vision, your future".
Our language
DICE
- Quality - Commitment - Innovation - Solutions - Evolution - Possibilities - Collaboration - Productivity - Efficiency - Safety - Prevention
DOES NOT SAY
- Incapable - Permeable - Difficult - Complex - Not / Neither - Insecure - Impossible - Inexperienced - Inconclusive
General recommendations
- Each line, paragraph, graphic element, banner, statement, etc., represents an opportunity to communicate the tone and voice of the brand. The use of our vocabulary words and complements helps us to achieve this "tuning".
- The distribution of the information must be precise so as not to overload the images with text.
Applications
