In compliance with the applicable data protection and privacy regulations in the various jurisdictions where the brand operates ARANDA SOFTWARE through various legally incorporated organizations in Colombia, Mexico, Chile, Peru, the United States, Costa Rica, Ecuador, and other Latin American countries (hereinafter “ARANDA”), with email address protecciondedatos@arandasoft.com as the DATA CONTROLLER, must inform you of the following:
The personal data requested while browsing the website of ARANDA will be processed in accordance with the purposes related to the Company’s corporate purpose, and specifically to incorporate the information into databases, information systems, ERP systems, CRM platforms, and technological tools; to respond to inquiries submitted through this channel; to send information deemed of interest via email newsletters; to process requests for quotes, demos, and services; to provide information on products, services, and technological solutions; to conduct sales prospecting and marketing activities; to create records of prospects and potential customers; to maintain statistics on website browsing and usage; improve the user experience, manage access to website content and resources, send communications related to contracted services, follow up on inquiries and requests, provide technical support, invite users to events, webinars, conferences, and training sessions, transfer and transmit data among ARANDA organizations while ensuring adequate protection, share information with third-party partners and suppliers under confidentiality obligations, comply with legal and contractual obligations, and generally facilitate interaction between the company and website users.
As the data subject, you have the right to access, update, and correct your personal data; request the revocation of consent and/or request the deletion of your data if the processing does not comply with constitutional and legal principles, rights, and safeguards; access your personal data being processed free of charge; and file complaints with the competent authorities in each jurisdiction.
If you wish to submit inquiries, complaints, or claims, you may do so through the following channels: www.arandasoft.com/habeas-data-pqrs/, protecciondedatos@arandasoft.com, or Diagonal 97 No. 17-60, Office 702, Bogotá D.C., Colombia, and local ARANDA offices in your country of residence.
USE OF COOKIES AND SIMILAR TECHNOLOGIES:
Our website may use cookies, web beacons, tracking pixels, scripts, and other similar technologies to improve the user experience, analyze website traffic and behavior, personalize content and ads, remember user preferences, provide social media features, measure the effectiveness of advertising campaigns, and perform statistical analysis. Cookies may be first-party (set by ARANDA) or third-party (set by external services such as Google Analytics, marketing tools, and social media platforms). By continuing to browse our website, you consent to the use of these technologies. You can configure your browser to reject cookies, although this may limit some of the site’s features. For more information about our use of cookies, please refer to our Cookie Policy available on the website.
DATA TRANSFER AND TRANSMISSION:
Personal data may be transferred or disclosed to third-party processors, ARANDA organizations in other countries, business partners, technology service providers (including hosting, analytics, CRM, and email marketing services), competent authorities, and other entities when necessary to fulfill authorized purposes and legal obligations, always ensuring an adequate level of personal data protection in accordance with applicable regulations.
INFORMATION SECURITY:
ARANDA has implemented and may implement technical, human, and administrative measures to protect personal data and ensure its confidentiality, integrity, and availability, including SSL/TLS encryption systems, role-based access controls, firewalls, security monitoring, backups, and information security procedures aligned with international standards.
For more information about our Personal Data Processing Policy, any changes to it, and how to exercise your rights, please refer to the full document available at: www.arandasoft.com/politica-de-privacidad/
This privacy notice may be updated at any time. We recommend that you review this document periodically to stay informed about how we protect your personal information. This notice was last updated in January 2026.